HAND is proud to be leading ‘Digital Replicas and Talent ID: Provenance, Verification and New Automated Workflows.’ at the annual IBC – International Broadcasting Convention – held at the RAI Center in Amsterdam, NL – 13-16 September, 2024.  This innovative Accelerator project tackles the evolving disruption within the media and entertainment industry, specifically focusing on the challenges associated with talent authentication in the era of deepfakes enabled by Generative AI, and demonstrates a practical and ethical way forward for consent-based digital replicas by offering a standardized identification framework for provenance automation in the media supply-chain.

Supported by project champions Paramount Global, ETC (Entertainment Technology Centre) of the University of Southern California, SMPTE, ITV and London’s Royal Central School of Speech and Drama – participants include HAND (Human & Digital), EIDR The Universal Media Identifier, Videntifier, The Scan Truck, WaveSeven Consulting, WILD CAPTURE, and EZDRM.

Learn more about the project on the IBC website – and if you’re going to IBC this September, be sure to stop by! Our panel discussion and presentation will be on the Accelerator Zone stage at 1:30pm (CEST) Sunday afternoon, 15 September.